About Us

What inspired Be Better Goods

As a family who struggles to find products that are safe for sensitive skin, we began questioning why so many everyday items contain toxic ingredients. This sparked our journey to create safer products for our home and community.

Looking at store shelves, it feels like we have endless choices. But the reality is, most of those colorful labels belong to just a handful of mega-corporations. For too long, those 'choices' have meant settling for single-use plastic bottles filled with toxic petrochemicals.

We created Be Better Goods to change that. Our mission is to give families like ours a better option—products that prioritize your health, your home, and the planet.

 

Meet the Founders

Gabby Rees (Majority Owner, B.S. Environment and Natural Resources, The Ohio State University) brings nearly a decade of experience in environment, health and safety (EHS), solving complex challenges across one of the largest logistics networks in the country. With a degree in Environmental Policy and Decision Making, Gabby has dedicated her career to advocating for the environment and protecting people. From designing global-scale safety programs to managing the complexities of regulatory compliance, she’s proven that practical solutions can make a lasting impact on health and sustainability.

Matthew Rees (Owner, B.S. Chemical Engineering, The Ohio State University) combines his background in Chemical Engineering with nearly a decade of experience in Technical Sales and Marketing within the cleaning chemicals industry. At Dow, he collaborated with industrial manufacturers to develop and market high-performance cleaning solutions, gaining a deep understanding of product formulation and the chemistry of cleaning. This expertise allows Matthew to create innovative, petrochemical-free products that deliver superior performance and challenge industry norms.

At Be Better Goods, we’re combining years of professional expertise with a personal commitment to creating safer homes and a healthier planet.

 

    What Guides Us

    At Be Better Goods, our work is driven by a set of core principles that reflect our commitment to your health, your home, and the planet:

    1. Beyond Effectiveness
      Better products do more than just get the job done -- they prioritize your health, your home, and the environment, from creation to end of life.
    2. Relentless Improvement
      Being better is a journey, not a destination. That’s why we remain curious, agile, and ready to embrace better solutions as they become available.
    3. Transparency Empowers
      We believe informed customers make better choices. By sharing exactly what’s in our products, we empower you to detox your home without second-guessing.

    These guiding principles ensure that everything we create aligns with our mission: to challenge the status quo of cleaning products and offer a healthier, petrochemical-free alternative.