{"title":"Household Essentials","description":"","products":[{"product_id":"multi-surface-cleaner","title":"Non-Toxic Multi-Surface Spray Cleaner for Kitchens \u0026 Sensitive Homes","description":"\u003cp\u003eOur plant-based Multi-Surface spray cleaner was developed in-house by a chemical engineer with a decade of formulation experience in industrial cleaning chemistry. We prove that serious degreasing power does not require petroleum-based ingredients. It's built for real kitchens, real messes, and real families who expect more from the products they bring into their homes. \u003c\/p\u003e\n\u003cp\u003eSpray. Wait 10-15 seconds. Wipe Clean. \u003c\/p\u003e\n\u003cp\u003eNo ammonia. No chlorine. No petrochemicals. No performance tradeoffs. \u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow It Works (The Science, Simplified)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGreat cleaning is chemistry, not branding. \u003c\/p\u003e\n\u003cp\u003eWe designed this formula to break down grease in three coordinated steps:\u003cbr\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-based surfactants\u003c\/strong\u003e lift soil from surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium carbonate \u003c\/strong\u003e(a mineral degreaser) breaks apart baked-on grease\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorn-derived ethanol \u003c\/strong\u003edissolves oils for a faster wipe-away\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe result? Grease releases quickly and surfaces wipe clean without streaking or heavy residue. \u003c\/p\u003e\n\u003cp\u003ePlant-based does not mean weak. It means we chose a harder path, one that delivers performance without petrochemical shortcuts\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWhere You Can Use It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned as a true all-purpose cleaner so you can simplify your routine. \u003c\/p\u003e\n\u003ch3\u003eKitchen\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStovetops \u0026amp; ovens\u003c\/li\u003e\n\u003cli\u003eStone, wood, and laminate countertops\u003c\/li\u003e\n\u003cli\u003eStainless steel appliances\u003c\/li\u003e\n\u003cli\u003eHighchairs \u0026amp; food prep surfaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLiving Areas\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTables, cabinets \u0026amp; furniture\u003c\/li\u003e\n\u003cli\u003eHardwood, tile \u0026amp; luxury vinyl flooring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFabric Care\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUpholstery \u0026amp; rugs (spot cleaning)\u003c\/li\u003e\n\u003cli\u003eLaundry stain pre-treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAs always, test delicate surfaces in an inconspicuous area first. \u003c\/p\u003e\n\u003cp\u003eOne bottle. Nearly every surface.\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDesigned for Real Life. Built to Refill.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOur 16 oz spray bottle is engineered for durability and everyday use. \u003c\/p\u003e\n\u003cp\u003eUnlike glass or aluminum bottles that can shatter, dent, or corrode in wet environments, our hybrid bottle is lightweight, waterproof, and built to last in busy homes. \u003c\/p\u003e\n\u003cp\u003eRefill using our 48 oz pouches made from 100% post-consumer recycled plastic to reduce waste and lower your cost per bottle. \u003c\/p\u003e\n\u003cp\u003eLess waste. More reuse. Better design. \u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Be Better Goods","offers":[{"title":"16 fl oz Spray Bottle \/ Unscented","offer_id":47383864312093,"sku":"BBG-KLLY-MS16E-UN","price":10.0,"currency_code":"USD","in_stock":true},{"title":"16 fl oz Spray Bottle \/ Sweet Citrus","offer_id":47383864344861,"sku":"BBG-KLLY-MS16E-SC","price":10.0,"currency_code":"USD","in_stock":true},{"title":"16 fl oz Spray Bottle \/ Flower Patch","offer_id":47383864377629,"sku":"BBG-KLLY-MS16E-FP","price":10.0,"currency_code":"USD","in_stock":true},{"title":"16 fl oz Spray Bottle \/ Arbor Mist","offer_id":47383864410397,"sku":"BBG-KLLY-MS16E-AM","price":10.0,"currency_code":"USD","in_stock":true},{"title":"48 fl oz Refill Pouch \/ Unscented","offer_id":48691750469917,"sku":"BBG-KLLY-MS48R-UN","price":25.0,"currency_code":"USD","in_stock":true},{"title":"48 fl oz Refill Pouch \/ Sweet Citrus","offer_id":48691750502685,"sku":"BBG-KLLY-MS48R-SC","price":25.0,"currency_code":"USD","in_stock":true},{"title":"48 fl oz Refill Pouch \/ Flower Patch","offer_id":48691750535453,"sku":"BBG-KLLY-MS48R-FP","price":25.0,"currency_code":"USD","in_stock":true},{"title":"48 fl oz Refill Pouch \/ Arbor Mist","offer_id":48691750568221,"sku":"BBG-KLLY-MS48R-AM","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/2242\/5885\/files\/DSC_9659_2191d910-2549-4c0f-8874-96ab9203c2e6.jpg?v=1749749244"},{"product_id":"dish-soap","title":"Plant-Based, Non-Toxic Dish Soap for Sensitive Skin","description":"\u003cp\u003eOur plant-based, non-toxic dish soap is designed for families who want powerful grease removal without compromising skin health. This dish soap is safe for sensitive skin and gentle enough for daily hand washing. The mild, plant-based ingredients rinse away cleanly and are safe for food contact surfaces: dishes, baby bottles, highchairs, and more. \u003c\/p\u003e\n\u003cp\u003eOur formula removes grease effectively without synthetic fragrances, petrochemicals, SLS, SLES, or other harsh irritants. Safe for people with eczema and contact dermatitis.\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eGentle on Skin. Tough on Grease.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eNon-toxic cleaning. No compromises.\u003c\/p\u003e\n\u003cp\u003eOne small pump creates a rich, stable foam to help lift grease and food residue from any surface. Our plant-based surfactants easily cut through grime while maintaining skin compatibility for frequent use.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePremium Ingredients. Everyday Use. \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOur 16 oz pump bottle is designed for daily kitchen use and typically lasts 3-4 weeks with regular hand dishwashing. One small pump is enough to clean a full sink of dishes, delivering premium cleaning performance, without the harsh chemicals.\u003c\/p\u003e\n\u003cp\u003eWe also encourage you to refill these water-proof bottles using our 48oz refill pouches made from 100% post-consumer recycled plastic. You enjoy savings ($\/oz) for buying in bulk and reducing our plastic footprint. \u003c\/p\u003e\n\u003cp\u003eYou're not paying for hype, you're making a better decision for your home:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlant-based, non-toxic ingredients\u003c\/li\u003e\n\u003cli\u003eEssential oil-powered scents or unscented options\u003c\/li\u003e\n\u003cli\u003eSafe for sensitive skin\u003c\/li\u003e\n\u003cli\u003eVersatility beyond dishes (hands, counters, baby gear, floors, and more)\u003c\/li\u003e\n\u003cli\u003eRefillable, responsible packaging \u003c\/li\u003e\n\u003cli\u003eMade in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eVersatile Beyond the Sink\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eNow this is why we called our non-toxic dish soap, Washing Up Liquid. Why limit the possibilities when the plant-based ingredients can cut through grease and grime on almost any surface. The powerful ingredients are safe to use with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDishes\u003c\/li\u003e\n\u003cli\u003eStainless steel\u003c\/li\u003e\n\u003cli\u003eStone countertops\u003c\/li\u003e\n\u003cli\u003eFloors (hardwood, luxury vinyl, tile, and more)\u003c\/li\u003e\n\u003cli\u003ePretreating stains in clothes\u003c\/li\u003e\n\u003cli\u003eUpholstery, carpet, and rug spot cleaning\u003c\/li\u003e\n\u003cli\u003ePlastics and silicone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThoughtful Packaging \u0026amp; Refills\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eUnlike conventional brands, our bottles are designed to be reused. Shatter- and water-proof, our hybrid forever bottles are perfect alternative to glass for the families with kids that help around the house.\u003c\/p\u003e\n\u003cp\u003eNot only does each bottle reduce plastic use by 70% compared to conventional bottles, but you can magnify that impact by choosing to refill using our 100% post-consumer recycled refill pouches. \u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCrafted in the USA\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eAll our products are manufactured in the United States using responsibly sourced, regenerative plant-based ingredients. We run a small-batch operation to tightly control quality, consistency, and strict ingredient standards. We are actively pursuing third-party certifications (USDA BioPreferred \u0026amp; Green Seal) and testing as part of our commitment to safety and transparency.\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Be Better Goods","offers":[{"title":"Unscented \/ 48fl oz Refill Pouch","offer_id":47393032995101,"sku":"BBG-KLBR-WL48R-UN","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Unscented \/ 16fl oz Eco-Pump Bottle","offer_id":50455902224669,"sku":"BBG-KLBR-WL16E-UN","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Sweet Citrus \/ 48fl oz Refill Pouch","offer_id":47393033027869,"sku":"BBG-KLBR-WL48R-SC","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Sweet Citrus \/ 16fl oz Eco-Pump Bottle","offer_id":50455902257437,"sku":"BBG-KLBR-WL16E-SC","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Arbor Mist \/ 48fl oz Refill Pouch","offer_id":47393033060637,"sku":"BBG-KLBR-WL48R-AM","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Arbor Mist \/ 16fl oz Eco-Pump Bottle","offer_id":50455902290205,"sku":"BBG-KLBR-WL16E-AM","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Flower Patch \/ 48fl oz Refill Pouch","offer_id":47393033093405,"sku":"BBG-KLBR-WL48R-FP","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Flower Patch \/ 16fl oz Eco-Pump Bottle","offer_id":50455902322973,"sku":"BBG-KLBR-WL16E-FP","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/2242\/5885\/files\/DSC_8728.jpg?v=1748220812"},{"product_id":"liquid-laundry-detergent","title":"Ultra-Concentrated Non-Toxic Laundry Detergent for Sensitive Skin","description":"\u003cp data-end=\"1725\" data-start=\"1412\"\u003eOur \u003cstrong\u003eUltra-Concentrated Non-Toxic Laundry Detergent\u003c\/strong\u003e is designed for families who care deeply about what touches their skin. This plant-based, hypoallergenic laundry detergent delivers powerful stain removal without petrochemicals, synthetic fragrances, or harsh irritants.\u003c\/p\u003e\n\u003cp data-end=\"1922\" data-start=\"1732\"\u003eSafe for sensitive skin and thoughtfully crafted for homes with children, our biodegradable formula provides exceptional cleaning performance while supporting a healthier indoor environment.\u003c\/p\u003e\n\u003ch2 data-end=\"1922\" data-start=\"1732\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow It Works (The Science, Simplified)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eGreat laundry chemistry isn't about using more detergent, it's about using smarter ingredients.\u003c\/p\u003e\n\u003cp\u003eOur formula works in three coordinated steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnzymes break down stains at the molecular level. \u003c\/strong\u003eProtease targets protein stains (blood, sweat, food, grass) while amylase targets starch and food residues. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-based surfactants lift soils \u003c\/strong\u003eaway from fabric and suspends them in the wash water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe formula rinses completely clean.\u003c\/strong\u003e No petrochemical residues are left behind.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-end=\"1922\" data-start=\"1732\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDesigned for Sensitive Families\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1922\" data-start=\"1732\"\u003eFamilies with babies, children, and pets\u003c\/li\u003e\n\u003cli data-end=\"1922\" data-start=\"1732\"\u003eHouseholds managing eczema, asthma, and health sensitivities\u003c\/li\u003e\n\u003cli data-end=\"1922\" data-start=\"1732\"\u003eIndividuals seeking a truly non-toxic, petrochemical-free laundry routine\u003c\/li\u003e\n\u003cli data-end=\"1922\" data-start=\"1732\"\u003eEco-conscious homes reducing their environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhy Ultra-Concentrated Saves You Money\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eMost big-brand conventional liquid detergents require 1.5-3 oz per load depending on soil level. Our formula is ultra-concentrated, requiring only \u003cstrong\u003e0.5 oz per load.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eThat means:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYou enjoy up to\u003cstrong\u003e 100 loads in our laundry bottles and 32 loads in our starter bottles\u003c\/strong\u003e when using 0.5 oz per standard load of laundry\u003c\/li\u003e\n\u003cli\u003eLife is messy and your laundry loads will vary, but you should never get less than 75 loads per 50oz laundry bottle\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e$0.35 per load at 0.5 oz dosing \u0026amp; $0.46 per load at 0.75 oz dosing (pricing based on our 50oz laundry bottles)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor comparison, conventional brands are priced around $13-16 for 48 loads ($0.27-$0.33 per load). However, the dosing guidelines recommend using larger doses for a normal load than the amount used to generate the \"48 loads\" advertising claim. To the customer, this means your real-world cost per wash increases to closer to $0.30-$0.40 per load.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eOur difference? For a similar price, you get:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePlant-based ingredients that are safe for sensitive skin\u003c\/li\u003e\n\u003cli\u003eNo petrochemicals\u003c\/li\u003e\n\u003cli\u003eNo synthetic irritants (fragrances, preservatives or otherwise)\u003c\/li\u003e\n\u003cli\u003eBiodegradable formula \u003c\/li\u003e\n\u003cli\u003eRefillable, reduced-plastic packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1922\" data-start=\"1732\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eOur 100% Non-Toxic, Transparent Ingredient Philosophy\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1922\" data-start=\"1732\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eOur formula is made without petrochemicals, synthetic fragrances and preservatives, or known irritants. Each ingredients is plant-derived, readily biodegradable, and selected for both performance and skin compatibility. \u003c\/p\u003e\n\u003cp data-end=\"1922\" data-start=\"1732\"\u003eWe believe laundry detergent should clean deeply without compromising your family's health or your home's air quality.\u003c\/p\u003e\n\u003cp data-end=\"1922\" data-start=\"1732\"\u003eCheck out our ingredients in the drop down menu below, and click here to browse our entire \u003ca rel=\"noopener\" href=\"https:\/\/www.bebettergoods.co\/pages\/better-ingredients\" target=\"_blank\"\u003eingredient catalog for Be Better Goods.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 data-end=\"1922\" data-start=\"1732\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCrafted with Care in the USA\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eOur laundry detergent is manufactured in the United States using responsibly sourced, regenerative plant-based ingredients. We run a small-batch operation to tightly control quality, consistency, and strict ingredient standards. We are actively pursuing third-party certifications (USDA BioPreferred \u0026amp; Green Seal) and testing as part of our commitment to safety and transparency.\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Be Better Goods","offers":[{"title":"50oz Bottle","offer_id":47644767125789,"sku":"BBG-LYNA-LD50E-UN","price":35.0,"currency_code":"USD","in_stock":true},{"title":"48oz Refill","offer_id":47644767158557,"sku":"BBG-LYNA-LD48R-UN","price":35.0,"currency_code":"USD","in_stock":true},{"title":"16oz Bottle","offer_id":50455920279837,"sku":"BBG-LYNA-LD16E-UN","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/2242\/5885\/files\/DSC_9580_0ec93230-5af1-4ea4-8886-cca1348285d8.jpg?v=1748221198"}],"url":"https:\/\/www.bebettergoods.co\/collections\/household-essentials.oembed","provider":"Be Better Goods","version":"1.0","type":"link"}